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Evolution of Brand Marketing – Camel Cigarettes

Evolution of Brand Marketing – Camel Cigarettes

The next brand we look at in the series of Brand Evolution is that of Camel cigarettes.. a favourite of many lung cancer patients around the globe for a century.. Started by the RJR Tobacco company in 1913, Camel commissioned the then big dog of graphic art design, Fritz Kleesattel, to design the ...

South Africa’s most expensive home ever – A marketing bluff?

South Africa's most expensive home ever - A marketing bluff?

A Camps Bay mansion is being marketed as the MOST EXPENSIVE residential property ever in South Africa.. But is this just clever marketing? The property price for this home, aptly named Enigma, in the mind of its foreign owners, will shatter the previous South African residential property record price (R110 million by ...

Digital Marketing Budget Spend: Agency or Hire in-House Staff?

Digital Marketing Budget Spend: Agency or Hire in-House Staff?

As Digital Marketing channels evolve, brands are now faced with this challenge to keep them abreast of the Digital revolution - Should they pay a Digital Agency to do all their online marketing or should they Hire a Digital person in-house to manage everything instead? The answer is surprisingly quite simple ...

How to RUIN your brand through Social Media

How to RUIN your brand through Social Media

If you've never watched Gordon Ramsey's Kitchen Nightmares, it basically goes like this: Crappy Restaurant brings in Gordon Ramsey to fix it. He does - End of Story. But what happen's when the restaurant is so bad that they abuse customers not only in person, but via Social Media as ...

The Top TV & Social Media Superbowl Ads – 2013

The Top TV & Social Media Superbowl Ads - 2013

In the most Prime Time of TV space anywhere in the world, where ads cost brands $4 million per 30 second slot, Ad space during the Superbowl is the place where marketing guru's strut their stuff - But the absolute Winner of the Superbowl marketing evening spent absolutely nothing on the best ad ...

Cape Town cops go the extra mile

Cape Town cops go the extra mile

We all take time out of our day to lambaste the coppers for doing a miserable job and being corrupt yada yada. Let me just quickly share this feel-good LeadSA incident that happened this morning.. My sister-inlaw was on her way alone to Somerset West with my 8 month old baby niece ...

Pam Golding Properties launch industry first real estate AR app

Pam Golding Properties launch industry first real estate AR app

Pam Golding Properties have launched an industry first Augmented Reality app which truly enhances your experience of their property ads.. Ladies and gentlemen, I give you PGP Reality.. Wouldn't it be cool if print or newspaper ads came to life? Now they do! With Pam Golding's new PGP Reality app, available ...

SA brand buys Twitter followers?

SA brand buys Twitter followers?

We've all seen the Twitter ads runs by those unscrupulous accounts - Buy Twitter Followers.  I never actually thought any brands would ever go this route and never really cared if they did.. Until a local South African company I follow suddenly increased their Twitter followers by over +1900% in a ...

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#WorldsToughestJob (Best Advert I’ve seen this year)

worlds toughest job

Would you apply for the worlds ‘toughest job’? A Boston recruitment agency posted an ad for such a vacancy and interviewed a few of the applicants via VC. Continue reading “#WorldsToughestJob (Best Advert I’ve seen this year)” »